A Decentralized Creative Cult
We are on a mission to conjure curiosity within every tourist* around the world, awakening an innovative and collaborative society.
*If you're temporarily on earth, you're a tourist.
Be The Destination.
Be The Destination.
Be The Destination. An attraction, that people seek out. Not a layover, everyone can’t wait to skip over.
We guide brands in staying authentic while building their cultural relevance to engage the right audiences and shape behaviors. By delivering entertaining, educational, and informative branded content, we earn a meaningful role in people’s lives, establishing genuine loyal advocates.
Our Dogma
Everything Is A Trap
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We are all tourists, temporary visitors on this planet, navigating a landscape filled with traps vying for our attention, hoping to ensnare our loyalty.
Some traps are hidden while others are overt, but the key lies in our awareness so we can consensually enter the traps we enjoy and exit the ones we detest.
From noticing a swoosh on someone’s feet to being captivated by faces on a movie screen, from listening to politicians on stage to just seeing a friend in your feed, each is a type of trap, seeking our scarce resource of attention.
Even the subtle allure of flowers attracting bees, a teenager’s captivating mating dance, or the seemingly benign jingles of an ice cream truck, all convey a message with the intent to influence a decision, behavior, or attitude.
While some of these may not be as obvious as YouTube pre-rolls, sponsored posts, logos on a NASCAR jacket, or the entire Barbie movie, they are all traps that share a common goal of informing, persuading, or influencing an intended audience on an idea, product, or service.
We recognize that the traps of commerce, are integral to economic growth, driving innovation, and creating jobs. Our attention often serves as the currency for free services or products, a reasonable exchange when ethical and data control are maintained.
In a sense, being consensually trapped by an advertising message could be considered a civic duty or tax. To Skip or Not To Skip.
Regardless, as society increasingly adopts ad-free platforms and employs avoidance strategies, the challenge evolves beyond mere attention retention. It now encompasses the ability to effectively reach the right audience at the right moment.
The world is demanding better traps of attention, that ignite curiosity and show up with relevance. It’s time you become a sought-after meaningful attraction.
Be the destination, not a layover.
Our Rituals
Services. Practices. Processes.
Within our limited-service* creative studio, we specialize in concepting and producing off-the-beaten-path attractions, people love to discover.
*Beware full-service establishments are an asymmetrical information trap, don’t fall for it.
01
The Summoning
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Whilst we will never turn down the request for a strategy summoning séance, we will gladly accept your expertly informed creative brief so we can jump right into the magic-making!
We dive deep into cultural attunement, audience behaviors, and competitive landscapes to conjure data-driven insights and brand audits. These insights reveal hidden opportunities, crafting compelling value propositions. Our strategy becomes the map that guides your brand across platforms, ensuring your messaging is impactful and delivered with perfect cadence.
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Strategic Services
A/B Testing & Learning
Audience Insights & Observations
Branded Content Marketing
Brand Creative Audit Analysis
Brand Identity Development
Competitive Positioning Differentiation
Consumer Lifecycle Journey Opportunities
Content Cadence Scheduling
Cultural Attunement Purpose
Data-Driven Insights Decisions
E-Commerce Integrations
Functional Emotional Value Propositions
Influencer Marketing
Landscape Pattern Recognition
Organic Audience Building
Paid Media Advertising Plans
Paid Social Campaigns
Platform Channel Strategy
Psychographic Intersection Development
SEO Optimization
Social Media Marketing
Social Media Digital Marketing Plans
02
Channelling
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Our creative channeling process transforms cultural insights and strategic direction into problem-solving ideas and culture-contributing concepts. From one-off ideas to always-on campaign messaging, we channel concepts into tangible outputs for specific platforms, that spark conversations and captivate audiences.
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Creative Services:
Art Direction
Brand Books & Guides
Brand Identity Development
Campaign Ecosystems
Community Management
Conceptual Development
Content Playbooks
Content Themes & Series
Copy Direction
Creative Direction
Execution Specific Concepts
Influencer Partnerships
Innovative Business Problem Solving
Intellectual Property Development
Non-Traditional Advertising Campaigns
Platform & Channel Specific Concepts
Production & Execution Options
Responsive & Proactive Messaging
Show Bibles & World Development
User-Generated Content Campaigns
Stunt & Viral Marketing Considerations
Visual Look, Tone & Feel
Written & Spoken Tone of Voice
03
The Manifesting
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We manifest your brand’s vision into reality through expert storytelling and production. From stills to motion assets, our production services encompass photography, cinematography, motion graphics, animation, and augmented and virtual reality, ensuring your brand's story is vividly brought to life.
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Production Capabilities.
2D Motion Graphics
3D Motion Graphics
Artificial Intelligence Integrations
AI Art & Copy Collaboration
AI Prompt Engineering
Animatics, Storyboards & Previsualization.
Automation Workflows
Augmented Reality
Casting, Locations & all that jazz.
Channel Re-Formatting
Cinematography (Film & Video)
Color Correction & Grading
Content Creator Engagement
Copywriting & Scripts
Graphic Design & Branding
Illustration & Animation
Interactive Content & Experiences
Metaverse Characters & World Building
Music Supervision, Composition & Mixing
Photography (Still & Stereoscopic)
Social Media Effects & Tools
Video Editing & Compositing
Virtual Reality Effects & Worlds
Web3 Minting, Management & Engagement
Our Mediums
Clairvoyantly Communicating Between Worlds
The Industries. Categories. Sectors.
The Awards. Acknowledgments. Accolades.
The Platforms. Placements. Media.
The Outputs. Medium. Formats.
Art • Automotive • Beauty • Beer • Beverages • Cannabis • Consumer Packaged Goods • Entertainment • Fintech • Fashion • Gaming • Health & Wellness • Hospitality • Lifestyle • Music • Social Media • Spirits • Sports • Technology • Travel • Wine •
Art • Automotive • Beauty • Beer • Beverages • Cannabis • Consumer Packaged Goods • Entertainment • Fintech • Fashion • Gaming • Health & Wellness • Hospitality • Lifestyle • Music • Social Media • Spirits • Sports • Technology • Travel • Wine •
Are.na • Discord • Facebook • Ginder • Google • Instagram • Meta Quest • Pinterest • SMS • Snapchat • Spotify • TikTok • Twitch • Vimeo • Warpcast • WhatsApp • WeChat • Web • YouTube •
Are.na • Discord • Facebook • Ginder • Google • Instagram • Meta Quest • Pinterest • SMS • Snapchat • Spotify • TikTok • Twitch • Vimeo • Warpcast • WhatsApp • WeChat • Web • YouTube •
Advertising • Billboards • Branded Content • Commercials • Content Series • Episodic Series • Films • Live Streaming • Music Videos • Over-The-Top • Post-Rolls • Pre-Rolls • Print • Promoted Social • Social • Sponsored Content • Wildpostings •
Advertising • Billboards • Branded Content • Commercials • Content Series • Episodic Series • Films • Live Streaming • Music Videos • Over-The-Top • Post-Rolls • Pre-Rolls • Print • Promoted Social • Social • Sponsored Content • Wildpostings •
BAFTA Film Awards
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Clio Awards
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Webby Awards
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YouTube Creator Awards
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One Show
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D&AD Pencil
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Effie Awards
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The One Club
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Cannes Lions
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Andy Awards
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GLAAD Media Award
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Young Hollywood Awards
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BAFTA Film Awards • Clio Awards • Webby Awards • YouTube Creator Awards • One Show • D&AD Pencil • Effie Awards • The One Club • Cannes Lions • Andy Awards • GLAAD Media Award • Young Hollywood Awards •
The Inner Circle
Our Employee Owned Foundation
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We are a creative community that believes curiosity is essential for an inclusive, diverse, and creative society. We are curious tourists, born online and living in the cloud. Graduates from YouTube University, The Royal Reddit Academy, and The Community College Of TikTok. Searching, scrolling, and exploring new corners of the World Wide Web. Just temporary visitors inspired by physical and digital travel, creating new destinations of discovery. We are camera-strapped and render-ready.
Our collective journeys bring together expertise from brand marketing, advertising agencies, production studios, media publishing, entertainment, social influencers, and the art world. We are makers. Curious creators, maintaining a beginner’s mind. T-shaped polymaths and self-managing individual contributors.
Global Scale. Local Resources. Employee Owned.
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Our Members
Past, Present & Prospects
Corona
Diageo
Epic Games
Electronic Arts
Facebook
Ford
General Mills
Google
Instagram
Johnny Walker
AbInBev
Activision Blizzard
Adidas
AEG Airbnb
American Express
Apple
Balenciaga
Beats By Dre
Budweiser
Calvin Klein
Riot Games
Seedlip
Smirnoff
Stella Artois
The Gap
The North Face
Unilever
Veuve Clicquot
Volkswagen
YouTube
Louis Vuitton
L'Oreal
MAC
Mad Decent
Microsoft
Netflix
Nike
Oakley
Krug
Peloton
Live Video Feed ℗
Kabukichō Camera
Shinjuku, Tokyo
Let's Build Your Cult Following.
Create something worth visiting.
Join us and discover your destination.
Reach out for a free consultation and we
promise not to brainwash you.